UP YOUR GAME AT GDC

Xsolla offers developers and publishers gaming-specific tools and services to launch games, drive revenue, and reach new players.

Xsolla Pay Station
Xsolla Pay Station
Reach new markets and access new players with local and global payments.
Xsolla Partner Network
Xsolla Partner Network
Easily manage influencers and affiliate programs, using a single tool.
Xsolla Site Builder
Xsolla Site Builder
Sell direct to players from your secure, custom, easy-to-launch site.
Xsolla Launcher
Xsolla Launcher
Serve faster, localized downloads, for multiple games, for less spend.
Xsolla Login
Xsolla Login
Give secure, seamless, 1-click access to all your games, 30+ platforms.
Xsolla Store
Xsolla Store
Drive in-game goods, currency, and subscription purchases.

MEET WITH AN EXPERT AT GDC

Take a tour of Xsolla's all-in-one product suite made exclusively for gaming, with an expert.

DON'T FORGET TO ATTEND OUR PANELS AT GDC DEVELOPER DAY

Tuesday, March 19, 9 am - 6 pm PST
Location: Moscone Center,
747 Howard St, San Francisco, CA 94103
Room 2024, West Hall


LEARN HOW TO UP YOUR GAME: EMPOWERING DEVELOPERS EVERYWHERE

Tuesday, March 19, 10 am - 11 am PST
Location: Moscone Center,
747 Howard St, San Francisco, CA 94103
Room 2024, West Hall

Nathalie Lubensky, CMO & General Manager
David Daniels, VP of Product Partnerships

It's never been easier to make a game, but the barriers to success have never been so high. How can you take control of your own destiny? Xsolla GM & CMO, Nathalie Lubensky, will show you how by drawing from over 20 years of creating exceptional and memorable customer experiences. The key to your success is to be customer obsessed. Xsolla provides the tools and services that help you acquire, manage and retain your customers making them the focal point of your business plan. This kick-off talk will give you the confidence to self-publish, launch your dream game to the right audience, own your customer, and create a global brand — without breaking the bank.


GAME PUBLISHING 3.0: BATTLE TESTING YOUR BUSINESS MODEL PRE-LAUNCH

Tuesday, March 19, 11:20 am - 12:20 pm PST
Location: Moscone Center, 
747 Howard St, San Francisco, CA 94103
Room 2024, West Hall

Brooke Van Dusen, Senior Director of Business Development

When it comes to publishing advice, one mantra you hear often is to "start your marketing early." However, rarely do you hear "start your monetization early." Get up to speed on pre-launch strategy. Generate early indicators to tune your marketing, optimize your sales funnel, and ultimately make more money both pre-release and at launch.


A GAME DEV'S GUIDE TO LIFE BEYOND CREDIT CARDS & MAJOR EWALLETS

Tuesday, March 19, 1:20 pm - 2:20 pm PST
Location: Moscone Center, 
747 Howard St, San Francisco, CA 94103
Room 2024, West Hall


Anton Zelenin, Head of Payment Systems

In an era of global game publishing, extending one's reach can be tough, particularly as a smaller studio. Xsolla will help attendees expand to geographies that they never thought of with hyper-localized customer buying experiences guaranteeing increased market share and conversion. Learn about nuanced payment habits and local payment options that are gaining traction in key gaming markets.


CONTENT DESIGN & MARKETING TACTICS FOR SUCCESSFUL PRE-ORDER CAMPAIGNS 

Tuesday, March 19, 2:40 pm - 3:40 pm PST
Location: Moscone Center, 
747 Howard St, San Francisco, CA 94103
Room 2024, West Hall


Alexander Menshikov, Vice President of Monetization

This talk will help attendees understand how to create and execute successful pre-order campaigns -- demonstrating best practices and case studies across founder and pre-order packages, bundle content and pricing, marketing activities, upselling, sales, discounts and how to work with existing crowdfunding campaign backers.


MAXIMIZING THE INFLUENCER POTENTIAL FOR YOUR GAME

Tuesday, March 19, 4 pm - 5 pm PST\
Location: Moscone Center, 
747 Howard St, San Francisco, CA 94103
Room 2024, West Hall


Brooke Van Dusen, Senior Director of Business Development

Influencer marketing has become an essential part of marketing for many games today, and a vital source of growth for some. When should one make their game available for influencer coverage? How should one roll it out and what's the ideal timing to adopt business models such as revenue sharing and sponsorship? And most importantly, how can one avoid failure with reasonable expectations for this distribution channel? In this talk, Xsolla will discuss how to position a game for influencer success.


UNTAPPED OPPORTUNITIES: FUNDING BEYOND FRIENDS & FAMILY

Tuesday, March 19, 5:30 pm - 6:30 pm PST
Location: Moscone Center, 
747 Howard St, San Francisco, CA 94103
Room 2024, West Hall


Justin Berenbaum, VP of Strategic Planning

Tired of self-funding? Are friends and family tapped out? Come learn about different sources of funding one may not have known existed. With a wider network and a customized pitch, odds of funding success can increase substantially. Xsolla team members will cover where and when to reach out to make the magic happen.

THE COMPLETE TOOLKIT TO REV UP YOUR REVENUE



Xsolla Paystation

Expand your global reach with Xsolla Pay Station

Xsolla Partner Network

Manage programs at scale with Xsolla Partner Network

Xsolla Site Builder

Easily sell in-game goods, currency, and subscriptions with Xsolla Store

© 2006 Xsolla Inc.